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We’ve Got Your Back(Pack)

Backpack Video

In the United States, 14.5 million kids under the age of 18 live below the poverty line and 13.1 million live in food-insecure households. Lack of access to healthy food leads to higher obesity rates, lower academic performance and decreased quality of life.

At select IRONMAN and IRONMAN 70.3 events, the IRONMAN Foundation will assemble backpacks filled with healthy snacks and tools to inspire local at-risk youth to eat well, exercise and live a healthy lifestyle, giving athletes and their supporters the opportunity to connect to local youth and sending them the message that “WE’VE GOT YOUR BACK.”

As part of race weekend, the IRONMAN Foundation will deliver the backpacks to a local nonprofit organization that serves at-risk youth, powerfully linking our athletes to the local community and leaving the IRONMAN legacy behind long after race day.


IMF will host “WE’VE GOT YOUR BACK(PACK)” opportunities at six 2017 events (schedule subject to change):


-IRONMAN 70.3 World Championship (Chattanooga)

-IRONMAN 70.3 Lake Placid

-IRONMAN World Championship (Kona)

-IRONMAN Florida

-IRONMAN Arizona

Athletes at IRONMAN Village will be invited to stop in, pack a backpack and write a personal and inspirational note to a local child. On the other side of the note card, our educational message empowers them to eat healthy and exercise.

IMF vote for us

And, from April 12 to May 12, 2017 we ask you to VOTE for our video submission for a USA Today “A Community Thrives” grant. If we are one of the top ten videos with the most votes on May 12, we move on to final judging and could win a grant for $50,000 to $100,000! This funding will allow us to give grants to our six nonprofit partners for the “We’ve Got Your Back(Pack)” program to enhance or start new programming that keeps kids healthy and active.

Voting opens at 12PM Eastern time on April 12 and closes at 12PM Eastern time on May 12, 2017. You may vote once per day. Let’s all VOTE and send a message to hungry kids that WE’VE GOT YOUR BACK.