THE ROAD TO KONA - Annual Kona Auction


Every year, more than 85,000 athletes race at IRONMAN events around the world hoping to secure entry into the IRONMAN World Championship. Only 2,500 make it to the starting line on race day. One way to race at Kona is to qualify. Another way is to win an entry through the IRONMAN Foundation’s IRONMAN World Championship Annual Kona Auction, facilitated by eBay.

To honor the vision of IRONMAN co-founders, John and Judy Collins, IRONMAN remains committed to providing athletes of all abilities a means of entry to the world’s most challenging and prestigious one-day endurance event.


UPDATE 3/14/2020: In light of current global concerns, we are postponing the annual Kona Auction and Drawing supporting the IRONMAN Foundation Community Fund and Women For Tri. Please check back for updates and thank you for your continued support.

The determination of an IRONMAN Athlete, along with the passion to rise above the masses and create REAL change in IRONMAN communities.

These are athletes who go above and beyond every single year to support the IRONMAN Foundation. Their generosity is unparalleled.

  • Race bib to compete at the IRONMAN World Championship in Kailua-Kona, Hawaii as a member of the Kukui division
  • Private athlete registration in Kona
  • Two VIP packages
  • Invitations to exclusive race-week functions
  • To date, more than $2 million has been raised through The Annual Kona Auction. Through the success of the auction, the IRONMAN Foundation has donated to organizations like The Blazeman Foundation, Hospice of Kona, C Different, Daniel Robert Sayre Memorial Foundation – with funds benefiting The Hawaii Fire Department on Hawaii Island, The Pediatric Cancer Foundation, St. Joseph’s Children’s Hospital, Peoples Advocacy for Trails Hawaii (PATH) and The County of Hawaii Parks & Recreation Department.
  • Note that The 2021 Annual Kona Auction is available to age group athletes, only.
  • Note that auction winners may donate in full or fundraise to meet their commitment.

Contact Us

The IRONMAN Foundation
3407 W Dr. Martin Luther King Jr. Blvd
Suite 100
Tampa FL, 33607


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