Gold Star Initiative

  • Gold Star Initiative links service members with Gold Star Families to honor fallen service members
  • The Gold Star Initiative gives veterans and active duty service members the chance to team up and honor Gold Star Families by carrying an American flag during the run portion of select IRONMAN and IRONMAN 70.3 events and presenting it to a local Gold Star Family at the finish line. This program is in partnership with wear blue: run to remember, a national nonprofit running community that honors the service and sacrifice of the American military. Through the Gold Star Initiative, IRONMAN athletes will be able to play a part in the healing process of those families who have lost a loved one in the name of freedom. Gold Star families will be provided with scholarships to participate in the wear blue Gold Star Race program, providing them with access to training, support and entry into various running events, empowering them to process their grief and heal through running.

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