The Laulima Auction will run September 30, 2026 - October 18, 2026.

How to Bid on Auction Items and Packages

• Go to the auction
• Click on Join the Auction to Bid.
• Register as a bidder with your contact details and click on Let's Get Bidding!
• Set notifications: Get text, email, or both to track winning and outbid items.
• Complete your profile with payment details to Start Bidding.
• Log in securely: You will receive a secure "magic link" sent directly to your email or phone to let you bid on great auction items.
• Choose your bidding style:
• Straight Bid: Enter a specific higher amount than the current bid and submit it immediately.
• Max Bid: Enter the absolute maximum amount you are willing to pay and the system will automatically bid in the listed increments for you until the your set max bid is reached.
• Check out all the fun auction items and packages for the IRONMAN Foundation!
• Have fun bidding! You are supporting local race communities and swim, bike, and run programs for children. Thank you!

The IRONMAN Foundation is a 501(C)(3) nonprofit organization. The mission is to create positive, tangible change in race communities through grant funding and volunteerism.

Since 2003, The IRONMAN Foundation, in partnership with The IRONMAN Group, has provided more than $60 million in charitable giveback to 10,000 organizations around the world.

Questions? Email us