ABOUT US

Board of Directors

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Andrew Messick

Board of Directors, Ex-Officio Member
Andrew is the Chief Executive Officer of the World Triathlon Corporation. Andrew joined IRONMAN in 2011 from AEG, where he served as President of AEG Sports from 2007.

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He previously served as Senior Vice President, International at the National Basketball Association (NBA) from 2000-2007. Andrew joined the NBA from Sara Lee Corporation, where he held a range of business development, marketing, and general management positions in the United Kingdom, Australia, and Canada. Prior to Sara Lee Corporation, Andrew worked as a consultant at McKinsey & Co. in Chicago and Amsterdam.

Andrew earned dual BA's in Economics and Psychology from the University of California, Davis and an MBA from the Yale School of Management. He understands and appreciates the authenticity of the lifestyle that is at the core of our brands: Andrew is an experienced road cyclist, mountain biker, and marathoner. He is also a three-time IRONMAN finisher who also qualified for, and raced in, the IRONMAN 70.3 World Championship.

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Steve Johnston

Board of Directors, President
Steve has been on the Board of Directors of the World Triathlon Corporation and has served as its Chief Legal Officer since 2012. Prior to joining IRONMAN, Steve was Chief Legal Officer of the Tampa Bay Buccaneers (2010-2012) and General Counsel of the Oakland Athletics and San Jose Earthquakes (2006-2010).

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Steve was also Senior Counsel for Beam Suntory, more commonly known as Jim Beam, and was a corporate associate at the Chicago-based law firms, Mayer Brown and Gardner Carton, after graduating from Washington University Law in 1998 where he was Editor-in-Chief of the Law Review. A native of Davenport, Iowa, Johnston earned his bachelor of arts degree in economics from Grinnell College in 1992 and currently resides in the Tampa Bay Area with his three boys: Ty, Brady, and Will.

Shane

Shane Facteau

Shane Facteau, Chief Operations Officer of World Triathlon Corporation (WTC), has been involved with IRONMAN events for seventeen years.

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Shane came to WTC with comprehensive endurance event operations experience.  He demonstrates the ability to transform and elevate the efficiency, profitability, and safety of events. Shane has significant skills for the development of budgets, contracts, risk management procedures and strategic planning.

Shane joined WTC, owner and organizer of IRONMAN, IRONMAN 70.3, 5i50, IronGirl and IronKids branded-events in 2008 as part of the acquisition of North America Sports, Inc.

Prior to joining WTC, Shane was the Director of Operations for North America Sports, Inc. (NA Sports). NA Sports had previously owned and licensed a majority of IRONMAN and IRONMAN 70.3 events in the United States and Canada. Shane managed and supervised all national operational employees while developing operational functions essential for increasing productivity and efficiency. He closely evaluated operational procedures, as well as established standards and guidelines for events. Shane was highly involved in constructing event budgets to reach financial objectives

From 1999 through 2003, Shane was the Public Relations Director at North America Sports. He used a variety of media outlets to release event related information; while cultivating relationships with event communities, sponsors and athletes.

Shane earned a BA in English and Communications from State University of New York at Oswego.

Dave Orlowski

Dave Orlowski

On February 18th, 1978, Dave Orlowski was one of the 15 to line up that early morning, at the very first IRONMAN event and finished 3rd place overall.

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Born and raised in Milwaukee, Wisconsin, Dave joined the United States Marine Corps where he served as a Military Policeman from 1975-1980. He received the Navy/Marine Medal for Heroism, the highest peacetime award for saving the life of a 13-year-old while stationed in Hawaii. After being honorably discharged from the Marine Corps, Dave continued to serve as a police office, first with the Waukesha Police Department and then with the Milwaukee Police Department until 1999. Upon retiring in 1999, Dave has been self-employed, focusing on real estate investment. His passion for the sport has never wavered and he continues to compete in numerous IRONMAN events and speak about his involvement with the sport around the world.

“Since the start of IRONMAN in 1978 and my first IRONMAN race, the sport has been a passion to me. Through personal health issues the sport has driven me to mentally and physically deal with these challenges. I am inspired by what the event of IRONMAN has done for so many in proving ‘Anything is Possible’ by athletes crossing the finish line. It has done so much from the pros to the everyday athlete and the physically challenged. I am proud to represent IRONMAN and the IRONMAN Foundation where athletes give back to a cause making a change in other lives.”

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Julie Moss

For more than 35 years, Julie Moss has been synonymous with excellence and performance, both as an IRONMAN and USA Triathlon Hall of Famer, and as a public speaker with a message of empowerment and never quitting.

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From her stunning crawl across the finish line at the 1982 IRONMAN World Championship — the most famous moment in triathlon’s 40-year history, viewed by millions on Wide World of Sports — to her third-place age-group finish in Kona at the 2018 IRONMAN, Julie has delighted and inspired millions throughout the world. Now, with the publication of her long-awaited memoir, Crawl of Fame (Pegasus Books), she inspires all over again. 

Julie grew up in Carlsbad, Calif., surfing and being part of a number of high school sports teams. While at Cal Poly-San Luis Obispo, she chose to run the 1982 IRONMAN for her senior kinesiology project. A complete unknown, she stunned the field by leading most of the marathon leg, until her body gave out during the final quarter mile. While crawling the final 15 feet to the finish, she was passed by Kathleen McCartney — but Julie’s effort became an instant global symbol of giving everything you’ve got, and never quitting. Her effort, and its coverage on Wide World of Sports and other national and international media, instantly elevated she, triathlon, and endurance sports to global status — and launched the triathlon and endurance sports booms that continue today.

During the 1980s, Julie became the face of triathlon, as well as one of its finest performers, ranking as high as 4th in the world. She won several major international events, most prominently the 1985 Japan Ironman and 1989 Gold Coast IRONMAN. She also met and married Mark Allen, who would win a record-tying six IRONMAN World Championships. Their son, Mats, debuted at the IRONMAN World Championship in 2018, finishing a bit ahead of Julie before joining her at the finish line for a wonderful mother-son moment.

Julie remains one of the top age-group triathletes in the world. She celebrated her 60th birthday by finishing third in her age group at the 2018 IRONMAN World Championship.

Her experience in triathlon, and the transformation in her own life that unfurled in Kona in 1982, led Julie to begin presenting and speaking on inner empowerment, finding one’s pursuit and excelling at it, never quitting, and “putting in the work." These became the deeper themes of her memoir, Crawl of Fame. They also became the basis for numerous public speaking engagements to corporate summits, service and business organizations, athletic groups, various women’s and mentoring groups, and scholastic sports teams. 

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Lew Friedman

Lew Friedland received a Bachelor's Degree from University of Florida in 1971. The degree was a BABE with a major in Marketing and a minor in Economics.

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In 1975, Mr. Friedland received another Bachelor’s degree in Accounting from the University of South Florida. He passed the Certified Public Accounting exam in 1977, but never licensed due to his career direction to land development.

In 1975, Mr. Friedland began his land development career with Coastal Engineering Associates, Inc. of Brooksville, Florida where he became the Vice President in charge of land use and zoning and working with clients on economic models for land development projects.

In 1985, Mr. Friedland left Coastal to work for Jireh, Inc., and within one year became the President of his development company. Jireh, Inc. was the management arm of over 40 corporations that each had separate land development projects scattered throughout central Florida.

In 1989, while working for Dr. James P. Gills, Mr. Friedland helped acquire and create the World Triathlon Corporation, the owner of IRONMAN events throughout the world. From 1989 to 1996, Mr. Friedland was vice president and vice chairman of the Board of Directors. In 1997, Mr. Friedland became the president of World Triathlon Corporation.

During Mr. Friedland’s seven-year tenure as president, growth of the IRONMAN brand, licensing and new events exploded. IRONMAN events were placed throughout the United States including Lake Placid, New York, Panama City, Florida, Madison Wisconsin, Oceanside California, and Coeur d’Alene, Idaho. International events expanded to South Africa, Austria, France, Korea, Malaysia, Wales, and Germany. Licensing and sponsorship hit record highs, with license product sales surpassing that of the National Hockey League. Ironkids and Irongirl also become an integral part of the IRONMAN brand.

In 2016, Mr. Friedland was inducted in the IRONMAN Hall of Fame, in recognition of his role in the growth of the sport of Triathlon and IRONMAN.