Keep Up IMF Louisville




Friday | August 16 | 5:30 PM - 8:30 PM | Noble Funk Brewery | Louisville

The IRONMAN Foundation has given back more than $55 million in volunteerism and community grants to thousands of organizations worldwide. Join us as we celebrate our impact, and inspire more athletes to swim, bike, run and give back to our race communities!

Our special evening features inspirational speakers, a legend on the IRONMAN mic, and an acclaimed Nashville artist who just happens to be one heck of an IRONMAN athlete! Food, drinks, auction items, and more await as the IRONMAN Foundation presents a night to remember! You won't want to miss out on this opportunity.

This one-of-a-kind event, presented by the IRONMAN Foundation, will take place at Noble Funk Brewery, on Friday, August 16, 2024 from 5:30 PM - 8:30 PM. Your donation to attend will support The IRONMAN Foundation and its mission to create positive, tangible change in race communities through grant funding and volunteerism.

Since 2003, The IRONMAN Foundation, in partnership with The IRONMAN Group, has provided more than $55 million in charitable giveback to thousands of organizations around the world.

Your $99 donation secures you one of our limited event tickets which includes dinner, two drink tickets, evening entertainment, access to the IMF Auction, and an event thank you keepsake. Dinner will consist of Noble Funk's legendary wood-fired pizza, sliders and sides. There will be vegetarian options available. 

Event tickets are limited, thus it is highly encouraged to donate as soon as possible. There will be no additional tickets available after they have sold out.

If you have any questions, please email Andrea Fisher at

Friday, August 16, 2024

Noble Funk Brewery

922 South 2nd Street, Louisville, KY 40203

1-502-755-BREW (2739)

Doors open at 5:15 PM

Attendees must have an event ticket, per donation, to attend. There are limited spots available for this event and tickets will be given out on a first-come-first-serve basis. 

Donate to attend HERE.

The evening line up, hosted by Mike Reilly, will include inspirational presentations from "Fireman Rob" Verhelst and Adrienne Bunn. Our headliner for the evening is musician Ryan Kinder. There will be a food buffet and drinks available. The IRONMAN Foundation is hosting a fundraising auction and will have one-of-a-kind merchandise for sale. This is a casual event, and proper attire is required (please, no workout or race day attire).

Any attendee must have a valid ticket per event donation. Donations to attend are non-refundable. Tickets are transferable.

Any questions should be directed to Andrea Fisher at  

We will have various auction items available to bid on during the event. These items will range from industry products to local businesses. We will post items as they became available below:

  • Product from Athletic Brewing
  • Entry for the 2025 VinFast IRONMAN World Championships
  • Entry for the 2025 VinFast IRONMAN 70.3 World Championship
  • Race package, including VIP experience, for Qatar Airways IRONMAN 70.3 Chattanooga
  • Race package, including VIP experience, for IRONMAN Chattanooga

Mike Reilly, the official "Voice of IRONMAN" worldwide and a member of the IRONMAN Hall of Fame, the USA Triathlon Hall of Fame and the Running USA Hall of Champions, is the only person to have been inducted into all three.

Mike has also done on-site announcing and television coverage for over a thousand other triathlon and running events in 10 countries. He’s called 202 IRONMAN races worldwide, and his iconic call of “You are an IRONMAN!” has been heard by over 350,000 finishers.


Ryan the Musician: Ryan Kinder brings a wealth of life experience to his debut album, Room to Dream. He launched his performing career as a teenager in the clubs around his hometown of Birmingham, Alabama, and his music has since carried him to Nashville and a tour with two of his musical heroes.

Kinder has accrued more than 100 million streams by steadily building a fan base through electrifying live shows, exceptional musicianship, and a sound he describes as “riff-roaring rock with a side of sweet Southern soul.” The dream awakened in him during a family vacation in Destin, Florida, when he was roused from a backseat nap by his mom’s John Mayer CD.

Learn more about Ryan's music and tour schedule here and be sure to check out his YouTube Channel.

Ryan the Triathlete: Ryan has been racing in IRONMAN events since 2018. He began his triathlon journey after his close friend, Kyle Wagley, passed away from cancer. Kyle rode in the Tour De Natchez Trace (444 miles in 4 days) every year and when Kyle knew he wasn't going to make it to the next race, Ryan vowed to do the event for him. During that first 444, Ryan met Kyle's roommate and from their conversation Ryan learned that Kyle had wanted to do an IRONMAN race. This led to Ryan doing his first IRONMAN in Kyle's honor. Since that first IRONMAN (Visit Panama City IRONMAN Florida) Ryan has gone on to race in Chattanooga, Muncie, Florida, Boulder and at the 2022 IRONMAN World Championship in Kona, Hawaii.

Ryan continues to race in Kyle's honor at this year's Qatar Airways IRONMAN 70.3 Chattanooga, IRONMAN 70.3 Louisville and the Athletic Brewing IRONMAN Lake Placid as part of the IRONMAN Foundation.

The acclaimed documentary, "Keep Up" shares the story of his challenging journey with both the coveted 2022 Kona IRONMAN World Championship finish line and his inspiring music career.

Rob, famously known as "Fireman Rob," has been an inspirational figure in both the firefighting and athletic communities. With over 20 years of dedicated service as a professional firefighter, he has not only saved lives but also ignited the spirit of courage and determination across the globe. Rob is renowned for competing in IRONMAN events fully geared in his firefighter suit, a testament to his extraordinary endurance and commitment to raising awareness for mental health and supporting children’s hospitals.

His journey through grueling IRONMAN competitions in full firefighting gear has captivated audiences worldwide, making him a symbol of resilience and human strength. Fireman Rob's story is not just about physical feats; it’s a powerful narrative that underscores the importance of resilience, passion, and mental strength. As a motivational speaker, he has touched the lives of many, sharing his message of "Your Strength Is in Your Passion" to encourage others to overcome their challenges with resilience and passion.

Adrienne Bunn competed in and finished the 2023 Women’s VinFast IRONMAN World Championship at 18 years old, the youngest competitor in the field. She won her division in 12 hours and 41 minutes...but that isn't all you need to know about this incredible lady. She became the first openly autistic woman to finish the race in the event’s history!

From what she says was an intensely challenging childhood battling loneliness, developmental challenges, and social ostracization, Adrienne now is an inspirational example that "Anything is Possible". With her steadfast belief in herself, and an unstoppable passion for her sport this groundbreaking athlete is just getting started!

Through triathlon, Adrienne found where she belongs.

Contact Us

The IRONMAN Foundation
3407 W Dr. Martin Luther King Jr. Blvd
Suite 100
Tampa FL, 33607


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