– Mike Reilly, who has called half a million athletes across the finish line, will add to his total at the 2024 Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast IRONMAN North America Series
–  2024 Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast IRONMAN North America Series scheduled for July 21, 2024
-The IRONMAN Foundation is auctioning three relay spots to compete alongside current and former professional triathletes

LAKE PLACID, N.Y. (March 12, 2024) – After hanging up the microphone at the end of the 2022 IRONMAN® triathlon season to spend more time with his family, the “Voice of IRONMAN,” Mike Reilly, has announced that he will return for a special occasion to call the 25th anniversary of the Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast IRONMAN North America Series on July 21, 2024.

Mike Reilly, the most famous voice in the sport of triathlon had a career that spanned over 33 years, 33 IRONMAN World Championship events, and a total of 214 IRONMAN events; during that time, he welcomed over a half million athletes with his iconic call of ‘You are an IRONMAN!’ as they crossed the finish line. This July, Mike Reilly will take to the microphone once again and add one more event to those totals.
“Since 1999, the Lake Placid community, its residents, and the extraordinary athletes have deeply touched my heart and soul. I am filled with immense joy to return to Athletic Brewing IRONMAN Lake Placid to celebrate its 25th anniversary. It is an honor to once again guide you to the iconic finish line at the Olympic Oval and proudly proclaim each of you an IRONMAN.”

General registration for the 2024 Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast IRONMAN North America Series is sold out, however, a limited amount of The IRONMAN Foundation charity spots remains. To register, visit
In addition to the limited The IRONMAN Foundation race entries, three team relay spots will be open for auction March 18 through 29. Three lucky auction winners will join an all-star list of accomplished current and former professional triathletes. To learn more, including how to bid, visit

  • Team Red: (Swim) Andrea Fisher, former professional triathlete, the first women to exit the water at the 1999 IRONMAN Lake Placid triathlon, and a multiple IRONMAN® 70.3® event champion; (Bike) Auction Winner, and (Run) Mirinda Carfrae, 3-time IRONMAN World Champion, and multiple time IRONMAN event champion.
  • Team White: (Swim and Run) Ben Hoffman, current professional triathlete and multiple time IRONMAN event champion as well as  Andy Potts, former Olympian and multiple time IRONMAN event champion to split the swim and run segments,  and (Bike) Auction Winner.
  • Team Blue: (Swim) Auction Winner; (Bike) Heather Jackson, former professional triathlete and the 2018 IRONMAN Lake Placid triathlon champion, and (Run) Sika Henry, first US black professional woman triathlete.

Leading up to race day, The IRONMAN Foundation will be building 100 bikes in the IRONMAN Village at The IRONMAN Foundation booth. Those that attend the IRONMAN Village are encouraged to stop by The IRONMAN Foundation booth to help build a bike, which will be donated to a local race community child in need. The IRONMAN Foundation race entries help leave a positive impact in race communities through grant funding and volunteerism. In 2024, The IRONMAN Foundation will donate $65,000 to the local Lake Placid community through various donation outlets, bringing the donation total to over $1.9-million USD for the region historically.

In addition, the 2024 Athletic Brewing IRONMAN Lake Placid triathlon, part of the VinFast IRONMAN North America Series will be the 12th stop on the newly announced IRONMAN Pro Series™. The IRONMAN Pro Series will be contested over 18 designated events in the 2024 pro circuit. Designed to showcase and reward the exceptional talent of the world’s top professional triathletes, a large contingent of professional athletes are expected to descend on the Adirondacks to toe the start line and add to the excitement surrounding the 25th anniversary of this iconic IRONMAN triathlon.

For more information about the 2024 Athletic Brewing IRONMAN Lake Placid triathlon, please visit For more information on The IRONMAN Foundation, visit, For more information on the IRONMAN brand and global event series, visit Media inquiries may be directed to   


About The IRONMAN Foundation   
The IRONMAN Foundation creates positive, tangible change in IRONMAN race communities by engaging athletes and volunteers to participate in programs that demonstrate service through sport and commitment to community. Since 2003, over $55,000,000 has been provided through IRONMAN charitable giveback programs, including the IRONMAN Foundation, to more than 10,000 local, regional, national, and global nonprofit initiatives. Through these partnerships, IRONMAN® Series, Rock ‘n’ Roll® Running Series, and UTMB® Series participants are powerfully linked to the community and together help leave a positive legacy behind in race communities long after event day. For more information on The IRONMAN Foundation programs, including Team IMF, Community Fund, Race For ChangeTM, Rock This Town®, and Your Journey Your Cause®, visit   

About The IRONMAN Group   
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world, providing participants the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit

About Advance      
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 14,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit


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