IRONMAN Foundation to Provide $35,000 in Charitable Giveback to Northern California Community in Conjunction with IRONMAN California  

The Voice of IRONMAN, Mike Reilly and the IRONMAN Foundation will host a book signing to benefit Northern California Wildfire rebuilding efforts  

SACRAMENTO, Calif./TAMPA, Fla. (October 18, 2021) – In conjunction with the IRONMAN® California triathlon, the IRONMAN Foundation® will continue its mission of creating tangible impact in IRONMAN race communities throughout Northern California next week, by distributing over $35,000 in grants to nonprofit initiatives within the region. In addition, the IRONMAN Foundation will host an IRONAID® Food Drive and book signing with The Voice of IRONMAN, Mike Reilly, in IRONMAN Village to further benefit the community.  

“IRONMAN is about creating a sense of community,” said Audra Tassone-Indeck, Executive Director of the IRONMAN Foundation. “Through the support and generosity of our athletes and partners, we hope to be able to make a difference in Northern California’s continued recovery from the many wildfires that have impacted so many.” 

The IRONMAN Foundation will host an IRONAID Food Drive in IRONMAN Village at Capitol Mall and 9th Street Thursday, October 21 through Saturday, October 23. Athletes and guests are asked to drop non-perishable food items.  All items collected will go to the Central Downtown Food Basket which feeds more than 1,500 food insecure households a month at mobile sites throughout Sacramento, California.  

In addition, the IRONMAN Foundation will host two book signings with The Voice of IRONMAN, IRONMAN Foundation Team Captain, and author, Mike Reilly in IRONMAN Village on Friday, October 22 from 1:30 PM to 2:30 PM and Saturday, October 23 from 12 PM to 1 PM. Donations to the IRONMAN Foundation’s Humanitarian Relief Fund will be accepted to assist with Northern California Wildfire rebuilding efforts.  Attendees may purchase a book on-site or bring their own for Reilly to sign.  

“I have been involved with the IRONMAN Foundation for many years and I am so proud of the support the organization continues to provide to our IRONMAN race communities,” shared Mike Reilly, Voice of IRONMAN. “I’m especially proud of the organization’s Humanitarian Relief efforts here in my home state of California. I am very excited to meet our athletes and supporters at the IRONMAN Foundation booth in IRONMAN Village and do my part to help raise funds to help Northern California rebuild.” 

One Humanitarian Relief Grant recipient is the Community Foundation of Santa Cruz County’s Fire Response Fund which will receive $10,000 to further its wildfire rebuilding and recovery efforts in the Santa Cruz Mountains and North Coast.  

The IRONMAN Foundation Community Fund provides community and volunteerism grant opportunities to non-profit organizations where IRONMAN and IRONMAN® 70.3® events are held. In 2021 the IRONMAN Foundation will distribute more than $2 million in grant funding to support the needs of IRONMAN race communities. This year’s grant funding brings the total giveback to $450,000 throughout Northern California IRONMAN, IRONMAN 70.3, and Rock ‘n’ Roll® Running Series events.   

For more information on IRONMAN and The IRONMAN Foundation, please visit and For media related inquiries, please contact   


About the IRONMAN Foundation  

The IRONMAN Foundation creates positive, tangible change in race communities by engaging athletes and volunteers to participate in programs that demonstrate service through sport and commitment to community. Since 2003, over $50,000,000 has been provided through giveback programs led by the IRONMAN Foundation to more than 9,500 local, regional, national, and global nonprofit initiatives. Through these partnerships, IRONMAN and Rock ‘n’ Roll Running Series participants are powerfully linked to the community and together help leave a positive legacy behind in race communities long after event day. For more information on IRONMAN Foundation programs, including Team IMF, Community Fund, Rock This Town®, Your Journey Your Cause, Race For Change and Women For Tri, visit

About The IRONMAN Group 

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and gravel racing like Gravel Epic®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education, and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. For more information visit

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