Rock this Town® is a program of the IRONMAN Foundation and the charitable foundation of the Rock ‘n’ Roll Marathon Series.

We are dedicated to improving the communities where Rock ‘n’ Roll Marathon Series events are held.

We ROCK THIS TOWN by creating positive, tangible impact in race communities through grant funding and volunteerism.

Tell me more

  • We’re always thinking about the families and organizations that make each race community vibrant and unique.
  • We know what gets them out of bed in the morning and what keeps them up at night, and we’re working to make their lives better.
  • The ROCK THIS TOWN Volunteerism Grant program is an initiative that supports organizations with a volunteerism component within our race communities.
  • Grant funding provides an opportunity to create positive, tangible change in our race communities and ROCK THIS TOWN, long after race day.

Who can apply for a Rock This Town Volunteerism Grant?

  • Local nonprofit groups in Rock ‘n’ Roll Marathon Series race communities in North American may be eligible for Volunteerism Grant funding.
  • To learn more about the opportunities and application process, please contact the event’s Volunteer Director.
  • You can reach them by visiting the event-specific website on and clicking the VOLUNTEER link at the bottom of the page.

What is the Rock This Town Shoe Drive?

  • To mark Global Running Day 2020, Rock This Town will launch the Rock This Town Shoe Drive. 
  • We've partnered with Soles4Souls to give shoes to keep people happy and healthy, create opportunity and provide hope in times of distress.
  • Soles4Souls is Wearing Out Poverty by providing short-term relief and long-term solutions. Since 2006 they've kept 51 million pounds of shoes and clothing out of landfills and instead created opportunities for people in need around the globe.
  • At select Rock 'n' Roll Marathon Series events, bring your used running shoes and drop them off in the Rock This Town booth at the Health & Fitness Expo.
  • We'll provide your shoes to Soles4Souls, and together, we'll create positive impact and change peoples' lives.

Contact Us

The IRONMAN Foundation
3407 W Dr. Martin Luther King Jr. Blvd
Suite 100
Tampa FL, 33607


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