The IRONMAN Foundation and the Firehouse Subs Public Safety Foundation Continue Partnership at IORNMAN Wisconsin to Provide $25,000 in Critical Life-Saving Equipment to First Responders  

The IRONMAN Foundation to provide an additional $80,000 in charitable giveback to the greater Madison region

TAMPA, Fla. (September 5, 2017) – The IRONMAN Foundation® will partner with the Firehouse Subs Public Safety Foundation to provide $25,000 in critical life-saving equipment to the City of Verona and Oregon Police Departments. In addition, The IRONMAN Foundation will distribute an additional $80,000 in charitable giveback to non-profit initiatives and groups in the greater Madison region in conjunction with the 2017 IRONMAN® Wisconsin triathlon taking place on Sunday, September 10, bringing the total awarded to date to $1,047,000 to 192 local organizations.  

Now in their fourth year of partnership, the Firehouse Subs Public Safety Foundation and IRONMAN Foundation program has provided more than $334,000 in equipment to 26 first responder organizations in 12 IRONMAN race communities. The City of Verona Police Department will receive a street legal, environmentally friendly, MotoEV Electro Neighborhood Vehicle. The vehicle will allow supervisors to travel quickly and safely to inaccessible areas during special events for the safety of participants, visitors and citizens. The Oregon Police Department will receive seven new Automated External Defibrillators (AEDs) to be used by first responders to revive cardiac arrest victims.  

“First responders are much like IRONMAN athletes, proving anything is possible,” said Meghan Vargas, Senior Manager of Development for Firehouse Subs Public Safety Foundation. “It’s a privilege to partner with the IRONMAN Foundation and give back to those who selflessly protect us and keep our communities safe every day.”  

“We are truly honored to continue our partnership with the Firehouse Subs Public Safety Foundation to support the brave men and women who put their lives on the line for their community each and every day,” said Sarah Hartmann, IRONMAN Foundation Community Relations Manager. “The IRONMAN Foundation is proud to support so many local community organizations and their incredible initiatives. Together we’re creating a lasting impact in our race community of Madison.” 

The IRONMAN Foundation’s additional $80,000 in grant funding to local groups will include a $35,000 grant to the Madison Area Sports Commission to support the programming of Dane County youth organizations that connect children to sports activities.  

The IRONMAN Foundation Community Fund provides community and volunteerism grant opportunities to non-profit organizations where IRONMAN events are held. In 2017, The IRONMAN Foundation will distribute more than $1.5 million in grant funding to support the needs of IRONMAN race communities across North America. 

For more information on IRONMAN and The IRONMAN Foundation, please visit and For media related inquiries, please contact  


About The IRONMAN Foundation 

The IRONMAN Foundation® creates positive, tangible change in IRONMAN race communities by engaging athletes and volunteers to participate in programs that demonstrate service through sport and commitment to community. Since 2003, over $50,000,000 has been provided through IRONMAN Foundation programs to more than 6,300 local, regional, national and global nonprofit initiatives. Through these partnerships, IRONMAN athletes are powerfully linked to the community and together we leave the IRONMAN legacy behind in our race communities long after event day. For more information on IRONMAN Foundation programs, including Team IMF, Community Fund, Your Journey Your Cause, and Women For Tri, visit

About Firehouse Subs Public Safety Foundation 

In 2005, the Firehouse Subs co-founders established the Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment, and educational opportunities to first-responders and public safety organizations. Through the non-profit 501(c)(3), Firehouse Subs Public Safety Foundation has given more than $28 million to hometown heroes in 46 states, Puerto Rico and Canada, including more than $299,000 in Wisconsin. 


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit

About Wanda Sports Holdings 

Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.  


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